Last Updated on January 2, 2020. These Marketing Guidelines
are effective January 2, 2020 for all users.
Only about two percent of hospitals earn the
prestigious 100 SafeCare Hospitals® distinction, and the top 50 hospitals
represent the top one percent of hospitals for excellent performance.
A marketing license agreement is required by
Hospitals to utilize 100 SafeCare Hospitals Content (listing,
ranking, rating, logo, or badges) as they constitute ongoing commercial
activities by 100 SafeCare Hospitals. 100 SafeCare Hospitals Content and the
Service are protected by copyright, trade dress, patent, trademark, and trade
secret laws and all other applicable intellectual and proprietary rights and
laws. You may not sell, license, copy, publish, modify, reproduce, distribute,
create derivative works or adaptations of, publicly display or in any way use
or exploit any of the 100 SafeCare Hospitals Content in whole or in part except
as expressly authorized by us. You represent, warrant and covenant not to
market “100 SafeCare Hospitals” without a marketing agreement and you
have read our "Marketing Guidelines" and our Terms.
Our marketing agreement allows hospitals to market
their status of excelling in evidence-based metrics of low infections, low
complications, low readmissions, low patient mortality, and high value of care.
The Hospital can market its 100 SafeCare Hospitals designation in perpetuity so
long as the year (e.g. 2020) in which the “100 SafeCare Hospitals” listings
appear is posted.
Depending on the marketing license, the
Hospital can publish or use “100 SafeCare Hospitals”, “Top 1%
Hospitals” if applicable, and “Top 2% Hospitals” in any hospital
signage, through broadcast and radio advertisements, in paid print and online
advertisements, and through other marketing materials.
Licensing Guidelines: Hospitals can choose to obtain a marketing
license in any or all of the following three categories:
media license – where unpaid
media is defined as internal Hospital marketing tools where Hospital does not
provide monetary or any other form of payment for media. Unpaid
media include Hospital documents (internal brochures, banners, posters,
newsletters), and website.
– where social media is defined as external Hospital marketing tools where
Hospital does not provide monetary or any other form of payment for media. Social
media include Google, Facebook, Twitter.
- Paid media license - where paid media is defined as any Hospital
marketing tools where Hospital does provide monetary or any other form of
payment for media. Paid media include all paid print, television, radio, online
Products Guidelines: All Hospitals that obtain a marketing license
gets a general 100 SafeCare Hospitals report and a press release created for Hospital by 100 SafeCare Hospitals. All
Hospitals also get 100 SafeCare Hospitals® Badge Logo in jpeg format that is
print quality. There are also other ways to show patients why they should
choose your Hospital:
100 SafeCare Hospitals® EPS
Logo for billboards and banners.
National press release sent out
by 100 SafeCare Hospitals.
39-page hospital-specific QAPI report.
Full page AD in SafeCare magazine.
AD placement on Rate A Hospital patient-rating site.
Publishing Guidelines: 100 SafeCare Hospitals grants the hospital a
non-exclusive, non-transferable and marketing license subject to the following:
The Hospital may only publish
its own “100 SafeCare Hospitals” listing and not publish or display the other
The “100 SafeCare Hospitals”
listing measures “Hospital Deaths”, “Hospital Complications”, “Hospital Infections”, “Hospital Readmissions”, and “Hospital Charges”. Hospitals must not state or imply that “100
SafeCare Hospitals” listing describes “100 Safest Hospitals”.
Hospitals may not distribute
the “100 SafeCare Hospitals” listing, in whole or in part, to any third party
or use the “100 SafeCare Hospitals” listings on behalf or for the benefit of
any third party.
Hospitals only allow its
authorized personnel to use 100 SafeCare Hospitals Content in accordance with
any applicable local, state, national, or international law, or any
Hospitals agree not to modify,
customize or enhance the “100 SafeCare Hospitals” logo.
Hospitals can state: “Only
about two percent of hospitals earn the prestigious 100 SafeCare Hospitals®
distinction, and the top 50 hospitals represent the top one percent in the
nation for excellent performance in the aforementioned evidence-based metrics.”
Intellectual Property Guidelines: Using material that infringes on the intellectual property
rights of others is not playing nice and is unethical and prohibited. 100
SafeCare Hospitals is a trademarked asset and constitutes ongoing commercial
activities by its owners. Unauthorized marketing, citation, reproduction or
re-publication of “100 SafeCare Hospitals”, “Top 1% Hospitals”, “Top 2%
Hospitals” may cause:
- confusion in the marketplace;
- suggest non-existent sponsorship or endorsement
by 100 SafeCare Hospitals;
- misappropriate 100 SafeCare Hospitals’
reputation, goodwill, business opportunities and revenues;
- or otherwise misappropriate the cachet of 100
SafeCare Hospitals’ products and/or services.
Any use of 100 SafeCare Hospitals Content without express
written permission or marketing agreement shall not be considered "Nominative
Fair Use" or "Fair Use" under Copyright Law, and
would be grounds for injunctive relief.
You represent, warrant and covenant that you will not market
“100 SafeCare Hospitals” without a marketing agreement, and have read our "Marketing Guidelines" and Terms.